An engineering practice, not an agency.

JustAutomateIt is run by Jacob Sterling, a data engineer working in enterprise pipeline and lakehouse infrastructure.

The practice exists because the engineering standards applied to large-scale data systems are almost never available to smaller businesses — and they're exactly what makes automation dependable. Production pipelines, warehouse and lakehouse architecture on Azure and Databricks: the discipline is the same whether the business runs on ten data sources or ten thousand. What changes is who gets access to it.

Engagements are taken on selectively. You work directly with the engineer building your systems — the person on the prototype call is the person writing the code, and the person maintaining it afterwards.